What is the definition of a purpose-driven tech startup? The EU competition commissioner Margrethe Vestager has observed: 'Some say China has all the data, and the US has all the money. But in Europe, we have purpose.' In European tech, purpose has become a powerful differentiator. European founders aren't just aiming for commercial success - they are trying to solve some of the world's largest problems. It makes business sense too: consumers and tech talent alike are demanding companies think about more than the bottom line.